We Are Pleased to Welcome Betsy Helgager Hughes to the Deschutes Family!

Betsy Helgager Hughes has joined the company’s Board of Advisors. Helgager Hughes has over three decades of experience in public relations, nearly two of those decades as President and CEO of Atlanta-based BLH Consulting, Inc. a full-service general market and multicultural boutique public relations firm that focuses on helping Fortune 500 companies and non-profit organizations reach key constituents. The firm has an added emphasis on reaching African-American and Hispanic consumers. 

“We are thrilled to welcome Betsy to the Deschutes Brewery Board of Advisors,” said Michael LaLonde, president and CEO at Deschutes Brewery. “She brings a wealth of knowledge and expertise as well as a unique perspective from years of vast experience in strategic leadership, marketing and public relations. Consulting for the brewery prior to her appointment to the Board, Betsy’s contribution has already provided tremendous value to our business. Betsy is great to work with and we are excited to have her as a part of our team.” 

In addition to her role at BLH Consulting, Helgager Hughes is the owner and creator of A Punch of Creativity, a creative subsidiary of BLH Consulting, Inc. “I’m honored to join the ranks of the other industry advisors for Deschutes,” said Helgager Hughes. “The interest and willingness of the entire Deschutes team to welcome my perspective and insight is humbling. I look forward to being a sounding board, advisor and challenger of thinking to make Deschutes even more successful in the years to come to an even wider audience.”