Jubelale: A Tradition

Posted on: October 31st 2017

If you’ve been a fan of Deschutes Brewery for any length of time, you’ve probably enjoyed our seasonal winter warmer, Jubelale. One sip makes for a happy heart, and with hints of toffee, caramel, and dried fruit, it is the perfect complement to any meal, or slow sipper in front of a roaring fire.

Not only is this beer delicious, but there is history and tradition behind every release, that dates back for 30 years…and, yes, that is a long time in the industry of US craft beer.

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Here are some things you may not have known about Jubelale:

• Jubelale is the first beer we EVER bottled (and we did it by hand, right from the tap, behind the bar on Bond Street in Bend)

• Recipe remains the same, mother nature changes the ingredients up a bit each year

• In the beginning: the label depicted a holiday wreath and bottles varied from 750 ML, to 22 oz, and then to 12 oz bottles (from 1988-1994)

• Fast forward to current times: A different artist is chosen each year to create a winter art scene that is used for the label (since 1995)

• Tastes amazing in hearty chili, and baked goods.

• We have an art gallery at our brewery in Bend, Oregon with all the original art pieces

• Every artist so far has been from the PacNW. This year’s artist lives in Oregon, but is from Northern Virginia

And speaking of this year’s artist, to celebrate the 30th bottling, this year’s bottle labels feature not one, but four different snowflake designs created by Bend, Oregon artist, MaryLea Harris.

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MaryLea specializes in mixed-media and painting, and began the Jubelale art process using pieces of previous Jubalele posters glued to the background of canvas which incorporates that history piece again. Then she began to build up layers of paint with brush strokes and liquid acrylic ink drips for the colorful surface, and lastly, each snowflake was painted by hand, so each one is unique using beautiful pops of bright colors that pair perfectly with the season.

Although tradition and history are sometimes used interchangeably, there are details of those two that change. For example, we celebrate the return of Jubelale each year, but we know the label will be different; the recipe remains the same, but our taste buds and Mother Nature change lending to slightly different flavors; and this year…instead of one single label, we have four!

MaryLea said it best when she said… “I landed on creating four snowflake paintings for this project because no two snowflakes are alike, just like no two beers are ever exactly alike.”
So, weather you like this year’s version better than last year, or you remember exactly what you were doing the moment you popped open a Jubelale in 1999, this beer has history, and that is something to celebrate!

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We’d love to hear from you. In the comment section below, tell us when you enjoyed your first Jubelale??

One Response to “Jubelale: A Tradition”

  1. Thomas
    November 5, 2017 at 5:59 pm

    I had my first Jubelale at Basecamp in Lake Tahoe while we were surprising a friend for his birthday. It has since been my favorite holiday beer for the last 5 years. I wish I could get it in Oklahoma. I may have to make a trip to Texas.

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