Jubelale: It’s a FAN-ily Tradition

Posted on: October 24th 2018

Jubelale is to Deschutes Brewery as the Shamrock Shake is to McDonald’s. When the weather takes a cold nosedive, our fans ask, “where is Jubelale?” It’s a FAN-ily tradition!

This year marks the 31st release of Jubelale and to those of you who may not know, this is the first beer we ever put into bottles (yup, you heard that right!), straight from taps at the Bend Public House back in 1988. Just picture it…the staff behind the bar fillin’ bottles and jammin’ to Taylor Dayne.

Whether you’re a fan of the spiced-notes, dried fruit, and toffee flavors or the unique art on the bottle label (or of both), fans and Deschutes Brewery co-owners rejoice excitedly over the release of this festive winter ale.

If you’ve been on a tour of our production facility in Bend, you have seen our Jubelale Hall of Fame boasting original art pieces that were transformed to labels for this beer (if you haven’t toured with us, add it to your beer-bucket list).

Traditionally we commission local artists to create special artwork for the packaging, but this year, in celebration of 30 years as an independent, family and employee-owned brewery, the artist is (drumroll please………….) yours truly!

With brushes dripping bright paint colors, paint water guns, and paint-filled balloons in hand, our Deschutes Brewery family gathered during our 30th anniversary week of celebration, to craft an abstract expressionistic piece that speaks to what we are all about —–


Tell us what you think of this year’s creation in the comment section below and enjoy this marvelous brew with all of your holiday traditions, whatever they may be!


5 Responses to “Jubelale: It’s a FAN-ily Tradition”

  1. Kirk E Howell
    October 30, 2018 at 7:19 pm

    Greetings (Warm ones),
    Sparks, NV resident, Costco member, haven’t seen Jubilale yet (anywhere for that matter), wondering when it’s going to arrive.

    Thank you, and all the best,


  2. David Jankowski
    November 1, 2018 at 10:55 am

    I just read the Jubelale post (I love that beer) but I don’t think you mentioned when it will be released.

  3. Jeff Rowe
    November 1, 2018 at 3:24 pm

    I am glad Black Butte and Obsidian Stout are abundant in Kentucky. In fact, our local pup stocks Black Butte just on my wife an my recommendation. Unfortunately, Jubilale is only available for a short time here. I belive and tell others it is THE BEST WINTER ALE in this country. Keep it coming!

  4. Jason Barnes
    November 1, 2018 at 6:05 pm

    We need the collection of Jubelale art over the years posted / shared desktop backgrounds! #Fav

  5. December 6, 2018 at 5:59 pm

    Wow! I missed this stuff! This year’s batch is amazing. I’ve been enjoying Jubelale for 20 years and this year’s is particularly delicious. It probably has something to do with the beautiful artwork and all that community spirit goodness. Congratulations and thanks for this delicious beer that seemingly keeps getting better.

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