Beer Birth Announcement: Fresh Haze IPA is Born to the Fresh Family
We were so inspired by your love of Fresh Squeezed IPA, we added a new member to the growing fresh family: Fresh Haze IPA.
Hazy beers are sweeping the nation, and the love of all beers juicy and hazy inspired our innovation team to jump on board the haze craze to bring forth your new favorite IPA.
Brewers began testing batches of an experimental hazy IPAs over a year and a half ago, gathering your feedback from samplings at our pubs and tasting rooms. From that feedback, we’ve refined our recipe using hop blends to get a burst of citrus and juicy flavors, and a grain mix of malted and unmalted wheat plus flaked barley to get the haze. In addition, our brewers adjusted the water chemistry using brewer salts to get that smooth full-bodied mouthfeel we’ve grown to love in a hazy beer.
We couldn’t make it fast enough! Kegs were being tapped left and right so we knew we finally had another winner!
And so it was, Fresh Haze IPA born into the Fresh Family in 2018. This bundle of hazy juiciness is headed your way on draft, and in 12 oz and 19.2 oz cans.
Try it today and join the #ChaseTheHaze conversation.