Focused on Fresh Beer

Posted on: February 18th 2014

A few folks from our Sensory Panel took some time to talk about our sensory program, commitment to consistently delivering fresh beer to our fans, and why we include a “best by date” on our labels. After you watch this short film, let us know if you have any questions in the comments section below.

6 Responses to “Focused on Fresh Beer”

  1. Natasha Nicolai
    June 13, 2016 at 11:46 am


    The sensory tasting panel is one aspect of Deschutes brewery I’ve loved and admired since learning about it on a brewery tour in Bend a few years ago. I really appreciate the commitment to high quality training, staff development and a consistently crafted, delicious product. Would you ever consider allowing a well-trained community member to join this panel on a volunteer basis?

    Thanks for the great beer!

  2. B Larsen
    September 1, 2016 at 3:54 pm

    I am wondering how you calculate the best by date. I assume the time between the bottling date and “best by” varies by style. How long is this period for your IPAs? I.e. What would the bottling date be for an Hopzeit with a best by of Dec 1?


    • Gina Schauland
      September 4, 2016 at 2:02 pm

      Hello, thanks for reaching out. The best by date on most of our beers is 120 days from the bottling date as determined by our sensory tasting team. Our dark porters & stouts are 200 days from bottling date. Hopzeit is very new & fresh and was just bottled in August. Enjoy!! – Gina from Deschutes Brewery

      • Patrick
        November 19, 2017 at 5:40 pm

        So, why don’t you just put a bottled on date so we can easily see how old the beer is without having to scour the internet to find how far out your best buy dates are?

        • Gina Schauland
          December 3, 2017 at 9:47 am

          Hello Patrick, sorry this is a delayed reply. We put a “best by” date on our bottles so you are sure to enjoy our beer fresh, as intended. We actually taste every batch before we send it out and have found that through tastings of beer in our library, that our light malt colored beers are freshest before it hits 120 days, and our darker beers like stout and porter, have a freshness date of 200 days. After that, the beer begins to oxidize, which isn’t bad for you, it just makes the beer a bit sweeter, and not as we intend it to taste. If we were to put a “bottled on” date, how would a consumer know how long the beer is to stay fresh without that data? At that point, it would just be a guessing game to you all, unless you knew the timeframe you had to enjoy the beer as the brewery intended. Hope that makes sense. If not, or if you want more information, feel free to email me – Gina, at Cheers!

  3. May 17, 2018 at 4:42 pm

    I love Deschutes, but provide a packaged date! You cannot know how my local distributor, and local beer store have handled your beer. You may provide a best by date, but I may find that at my local store, any beer older than 60 days is already stale. It depends on their handling and their distributors handling. That is why a best by date cannot be trusted and at most stores where I buy beer I only purchase beer that has a Packaged date. because I am so. tired. of. stale. beer. I used to live in NYC and you would not believe how hot some Bodegas/small grocers store their beer.

    I’m glad to know I can guess 120 days for Deschutes. I will be picking up some of that crushable Pacific Lager tonight (if the dates are ok).

Leave a Reply