HandUp-POS-Poster Handup IPA Celebration

Handup IPA Celebration

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The handup, the most common heckling technique used on Cyclocross courses, is used to distract cyclists and entice them with donuts, bacon, candy, or even better, BEER.

Deschutes Brewery has both professional and amateur Cyclocross teams in Bend, OR and in Roanoke, VA.  We’ve cleared our warehouse lawn in Bend for several races and even hosted national championships!

Handup IPA is our tribute to the sport we love.  An American IPA with big hop aromas of citrus and tropical, floral, grassy, and focused on drinkability.

We’re celebrating all day long on Thursday, August 22nd with free samples, food specials, bike swag, and a chance to win a gift card to evo for a free bike tune up!

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