We were recently asked where did "Bravely Done" come from. Well, it’s many things. A call to arms. A pat on the back. A summary of each beer. A salute to every explorer. True to where we’ve been. A yardstick by which to measure any new venture. The message, to all in the Deschutes family, is simple: If it’s not challenging, game-changing, unexpected, don’t do it. Further, it’s more about how we are than what we say.