As you may have heard, our brewmaster for the past eight years, Larry Sidor, will be leaving us at the end of the year to pursue a lifelong dream of owning his own business. Here’s a question and answer session we recently had with Larry to give a little insight into his time at Deschutes and his brewing experience.
What’s your favorite part about brewing beer? What has been the greatest challenge for you?
Wow, this is a hard question to answer. It would be easier to answer what I don’t like about brewing. And that answer would be nothing. The greatest challenge for me has been understanding what the customers want. This has always been a moving target and currently the target is changing at an incredible rate. The rewarding part for me is that customer expectations are lining up with my personal beer preferences. A saying in the craft beer industry is that “if you brew beer for yourself, the customers will follow.”
From your perspective, what have you seen happen in the craft brewing space over the last several years? What changes have been significant?
There are really too many to mention, but I will attempt a few. First and foremost is the customers. They are the engine that drives what I do. They are rejecting commoditized bland beers in favor of more flavorful beers which enhance their life experiences.
Second is also the customers. One of my favorite beers developed at Deschutes is The Dissident, a sour beer. This is a beer which we began developing in 2004. At that time, it was a direction I really wanted to go, but it was met with skepticism. Now, The Dissident is one of the beers I field the most questions about. The shift in customer awareness and acceptance has been simply mindboggling.
Third would be the suppliers. From malt, to hops, to equipment, the improvements have been pivotal in allowing the craft brewers to make higher quality and innovative beers. I get goose bumps when I see Cascade hops being grown again in the Willamette Valley. The exciting new hop varieties which are being released have rocked the craft world. Deschutes was pivotal in the release of the Citra hop and is currently supporting two other new varieties; Bravo and Delta. The new and innovative specialty malts that are being roasted by our maltsters are allowing us to explore new and exciting flavors.
You have recently decided to start your own company. What was the driving factor behind this decision?
I have always wanted to have my own business. I accidently got into the brewing business when I was trying to raise money to start a winery. One fateful night I stopped by the Olympia Brewing Company in Tumwater, WA to see a friend. I had no intention of working there because I wanted to make money fast so I could get on with my dream of a winery. But a late night tour of the Olympia brewery and I was hooked for a lifetime. Olympia was my first dream job. Over the years, plans to start my own brewery came and went and other things in life got more attention. I fell in love with sailboat racing and a gal from Seattle, ended up getting married, building a house and soon a son and a daughter. Later we moved to Yakima where we bought a vineyard and I worked for a hop company. We really enjoyed owning our own business but it confirmed that brewing is my passion, not winegrowing. We sold the vineyard and took another dream job with Deschutes Brewery.
What kind of business venture (or craft brewing venture) are you exploring?
I can’t wait to share the details with you -- the Central Oregon community -- and the Brewing Community -- but I’m not ready to talk about it just yet. As soon as I have more information, I’ll make sure you get the details. If all goes as planned, it’s going to be a very exciting project. For the next six months, my heart and head will be focused on my work at the Deschutes Brewery. I’m invested in the ongoing success of Deschutes Brewery, both personally and professionally, and I want to keep my energies here until I’m ready to move forward with my personal venture.
What will you miss the most about being at Deschutes?
The loyal Deschutes customers, fellow employees, and the vast resources Deschutes has.